I subscribe to several podcasts and I’ve noticed that many people in the tech industry pronounce the word niche as “neesh.” I’ve always pronounced it as “nitch.”
Whenever I hear “neesh” it just grates on my ears. It sounds snooty and condescending to me. I suppose I should just get over it, but it’s one of those things that just gets to me.
So, how do you pronounce it?